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[Future Food Insights] Hear everything Plant-based, American Food Products and the Food Systems at NOA Academy!
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Join the 3-day NOA Academy to grab the latest must-know updates within your industry! On 7 Sep afternoon, experts and representatives from the industry will share their experiences and insights on Future Food trends to help you stay at the forefront of the dynamic industry!

Visit NOA Academy Website for FULL PROGRAMME.
The Future Food Insight
7 SEP (WED)
Please visit Event Website for FULL PROGRAMME
   14:00-14:30
Plant-based Meat 101: Asia Edition

Alternative proteins have taken the world by storm. As of August 2022, plant-based is the largest alt-protein category. It’s important to observe, however, that there is no one-size-fits-all. Products developed by the West are designed for their local dietary and culinary preferences – be it the choice of animal protein or cooking approach, there are many subtle differences vs the Asian market. This talk elaborates on such gaps and why Good Food Technologies’ Chinese-centric approach may be positioned to represent the East.

Mr Joshua Ng, Co-founder of Good Food Technologies
*session will be conducted in English
   14:30-15:00
American Food Products: A Tradition in Sustainability

Sustainability is not a new concept for American farmers. The success of U.S. agriculture is rooted in a long-standing tradition of sustainable practices to ensure farming operations and natural resources can be passed on from generation to generation. The U.S. Department of Agriculture remains committed to working toward diverse and sustainable agricultural systems. Our objectives include providing safe and nutritious food and conserving natural resources for the benefit of current and future populations. Learn about the great work American farmers continue to do to bring sustainable food products to consumers at home and around the world.

Ms. Jennifer Clever, Director of Agricultural Trade Office, U.S Consulate General Hong Kong and Macau
*session will be conducted in English
  15:00-15:30
Consumers as Game Changers - Food System and Climate Change

The nexus of global crises like climate change, food insecurity and public health issues is actually our overconsumption of animal protein, and that there is an urgent need for change. The Green Monday movement was established to provide a common platform where institutions and individuals can join together to contribute to sustainability and health. How do we understand the food system, and how could everyone be the changemaker?

Mr. Alvin Lee, Senior ESG & Communications Manager of Green Monday
*session will be conducted in English
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