Launch Exhibition
Release information
Beauty West Africa came back with a BANG!
It was so great to see so many of the beauty industries who’s who back together at the Landmark Centre all under one roof and ensuring that, despite the ongoing pandemic, that the Beauty industry of West Africa is open for business, and continuing to grow.
The exhibition was a reduced size for 2021 with just hall utilised, hosting 105 exhibitors, 3,194 visitors and 42 speakers. 2022 will be a big one though and we are excited to announce that we will be expanding not only into hall2 but for the first time we will spread into a third hall to keep up with demand for exhibition space.
I am sure that everyone in attendance in 2021 will agree that the new conference format, in partnership with Beauty in Lagos, was a huge hit! With the floor packed full of delegates from start to finish each and every day. A special thank you Ezinne Alfa for curating such a showstopping programme and a huge thank you to all of our esteemed speakers.
We look forward to seeing everyone in 2023 where Beauty West Africa will return with its biggest edition to date. Look out for new exhibitors, feature areas, panel discussions, country pavilions, prize giveaways, international hosted buyers, matchmaking software and more!
The Landmark Centre
Venue Information
The Landmark Centre is Nigeria’s premier venue for a range of events including exhibitions, conferences, concerts, trade shows and more.
With a potential capacity for over 25,000 people, the venue is the first choice for exhibition organisers from all around the world to use in Nigeria.
Located in the business hub and upmarket area of Victoria Island in Lagos, and positioned right on the Atlantic Ocean coast, the venue has a truly iconic backdrop of the exhibition centre with its beautiful views of the ocean.
The venue has recently expanded into a second hall increasing its capacity to over 4,200sqm of exhibition space. It has also been boosted by the opening of numerous hotels and restaurants within a short walking distance, including a Hard Rock Café and The Sheraton Four Points Hotel.
Beauty West Africa Exhibition Lagos, Nigeria
Why Exhibit?
Showcase your products to over 4,500 Beauty professionals from the African beauty industry
Having previously overseen the leading exhibitions and conferences across Nigeria and in the Beauty sector, the BtoB Events team possesses the market knowledge and experience that will give your business the head start when operating in the lucrative West African Beauty Industry.
Nigerian women have seen an increase in expenditure of 35% on cosmetics year-on-year since 2012, in a population of close to 200 million people. Can your business afford not to be here?
- Forge partnerships with the leading importers and retailers from across the country who will position your product at the forefront of the industry and in front 200 million potential users
- Network with business owners with stores located in shopping malls which are emerging across the country and superstores opening operations in Nigeria
- Meet with the largest importers in Africa, operating out of the traditional and largest markets in the region
- Interact with salon and parlour owners from across the region
- Present your brand to one of the fastest growing and lucrative markets on the planet
- Generate critical market research to see how your product can thrive in the region
- Associate your brand in front of the leading artists, stylists and celebrities, who can skyrocket your brand through their army of followers on social media and mass media
- Build market knowledge of the biggest of the markets emerging globally
Who Exhibits
Beauty West Africa 2021 will consist of over 2,500sqm of exhibition space
Did you Know?
Located at Nigeria’s premier exhibition venue – The Landmark Centre.
The exhibition will play host to over 220+ companies from around the world showcasing the latest products and services in the fields of:
- Cosmetics, skin care and makeup
- Hair, nail and salon supplies
- Personal care and hygiene
- Professional equipment and Spa
- Perfume and fragrance
- Aesthetic surgery
- Business solutions
- Machinery, packaging, chemicals, ingredients and manufacturing
- Many more….
Who Visits?
Beauty West Africa will host over 4,500 attendees.
Did you Know?
Beauty West Africa 2022 will host over 4,500 attendees from the West African beauty industry over the three day exhibition .
Nigeria demonstrates two very different ways of business in the import and trade arena. The first is its traditional markets, still the largest importers of goods from across the world. However, there is now an increasing presence in shopping malls and retail outlets, similar to those in global shopping hot spots like London, New York and Dubai.
Beauty West Africa 2022 will host buyers and decision makers from both sectors, including:
- Distributors, importers and suppliers
- Retail stores
- Salon owners
- Spa Owners
- Makeup artists
- Beauticians
- Manufacturers of perfume, cosmetics and beauty products
- Aesthetic clinics
- Business owners
- Product users
- More…
Why Visit
The Beauty West Africa exhibition will host over 200 exhibitors both local and international
Beauty West Africa 2022 is the only platform regionally to see the best that the global beauty and cosmetics market has to offer, right here on your doorstep.
With over 220 exhibitors from across Africa, Asia, Europe, Middle East and America, Beauty West Africa really is a one-off opportunity to see the latest trends, products and technology from around the world.
Alongside the exhibition will be beauty masterclasses delivered by some of the leading celebrity make-up artists and industry experts from the region in hair care, cosmetics, skin care and more.
Watch this space for confirmed attendance by celebrities and some of the biggest names in the beauty industry.
Show Features
Beauty West Africa will provide numerous interactive features onsite that go beyond the fundamentals of an exhibition.
Watch this space for details of the conference and masterclasses to be held onsite at Beauty West Africa.
Three days packed full of presentations by the region’s leading artists, celebrity stylists, social media guru’s and VIP celebrities.
Do not miss this once-a-year opportunity to witness live demonstrations and talks covering the topics below:
- Business forums
- Makeup masterclasses
- Hair masterclasses
- Spa treatments
- Fashion shows
Exhibition Tours
As part of our continued efforts to ensure exhibitors are guaranteed to meet with the biggest and most serious buyers and importers from the region, we will be hosting groups and buyers from across the region at BWA 2021.
There will be regular tours throughout the show ensuring that your brand will be presented to the biggest players the market has to offer.
Hosted Buyers and Pre-scheduled meetings
BWA 2021 will host numerous buyers and will pre-schedule meetings between our exhibitors and our selected guests to ensure that face-to-face meetings are held onsite.
You will meet not only with the key attendees, but visitors and other exhibitors who have expressed an interest in your particular product range.
Market Overview - Nigeria
Nigeria is the most populous country in Africa with over 200 million people
Did you Know?
Did you Know?
Nigeria is the most populous country in Africa with over 180 million people. It is projected that by 2030 it will be the world’s third most populous country behind China and India. As of 2015, Nigeria is the world’s 20th largest economy, worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively. It overtook South Africa to become Africa’s largest economy in 2014.
The commercial hub of the country Lagos has over 21 million inhabitants and is the largest city in Africa, in fact, Lagos State’s GDP is $131 billion in its own right, making it the 6th largest economy in Africa.
Beauty and Cosmetics
The cosmetics sector in Sub-Saharan Africa is expected to grow over the next two years. Overall, the African beauty and personal care market was estimated at €6.93 billion in 2012 and it currently increases between 8% and 10% per year against a global market growth rate of close to 4%. It was expected to have reached €10 billion in 2017 when the continent’s total population, the fastest growing in the world, passed 1.2 billion inhabitants.
The Nigerian beauty and personal care market is experiencing rapid and dynamic growth, providing lucrative opportunities for beauty businesses from around the region and beyond. The market is currently worth an estimated US$3 billion, according to Euromonitor International, and its value is likely to rise to keep pace, with an increasing number of working women with disposable income as well as sophisticated youth searching for new ways to care for and present themselves.
Strong population growth – particularly of the young, urban, and female populations – means beauty and personal care in Nigeria has plenty of scope for growth, especially in terms of exciting, new products. As part of the nation’s fast-growing middle class, young people are becoming more westernised through media exposure, and are expected to drive demand over the forecast period. (Euromonitor)
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