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Home > Exhibition > China Toy Expo 2023
China Toy Expo 2023
Event time: 2023-10-17 ~ 2023-10-19
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Exhibition details

About China Toy Expo

China Toy Expo (CTE) is hosted by China Toy and Juvenile Products Association (CTJPA), the only national wide trade organization of toy and baby products in China. This tradeshow will present toys covering 17 major categories. 95% exhibitors are primary source factories. Strongly supported by local governments and associations from 20 production hubs, like Dongguan, Shenzhen, Chenghai, and Yunhe, CTE will welcome high-quality leading companies and factories from these hubs.

Every October, thousands of top-rated suppliers and brand owners showcase a diverse array oftoys, games and concepts to over 100,000 domestic and international buyers. Visitors can expect on-site forums, meetings and galleries that reflect market insights and industry trends in China.
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Why Visit

  • Impulses & Inspiration

    Feast your eyes on the most innovative products on display at CTE, connect certified suppliers who carefully selected by us.
  • Decode the Latest Trends

    Gain valuable insights into toy trends; participate in a packed program of conferences and rewords.
  • Make the change

    As the toy industry reinvents itself to meet the ethical, digital, and demographic shifts of a world in movement, CTE will be giving its exhibitors and visitors the tools they need to become drivers of change in their own right.
  • Explore New Business Opportunities

    Make new contacts, find new suppliers, and build new partnerships all in one place.

Exhibitor reason

Why participate in CTE China Toy Fair?

Complete categories, a bridge for global distributors to purchase in China

  More than 2,500+ exhibitors from 11 major categories will display on the same stage. Not only can you fully understand the new technologies and innovative concepts of toy brands from the United States, Germany, Spain, Japan, South Korea and other countries, but CTE invites buyers from more than 130 countries to form a Overseas buyer groups meet business needs on the spot, allowing exhibitors to welcome buyers from all over the world without going abroad.

Many global trend new products are released, leading the development trend of the toy industry

  At the exhibition site, international big names gathered across the board, including LEGO, Barbie, Transforms, Hape, Chicco, Fisher Price and other first-line big names, bringing a refreshing experience to national agents who plan to expand international brands.

The export product zone opens the door to global procurement for many companies

  The export zone mainly helps companies with export needs to connect with global channel buyers. Through various forms such as prominent image and product recommendation, it helps companies attract more overseas buyers. At the same time, the organizer invites Western Europe, Eastern Europe, North America, South America, Japan and South Korea, etc. Channel buyers from overseas hot markets will visit the exhibition and purchase, helping enterprises to effectively connect with the international market and consolidate and improve export performance.

The lineup of production areas collectively appeared, and jointly leveraged the rapid growth of CTE

  All toy production areas in China made a collective appearance, covering all categories of products, and multi-level has always been the unique advantage of China Toy Fair. Enterprises from more than 20 production areas participated, and the governments of some clustered production areas attached great importance to it. They provided financial subsidies to encourage enterprises to participate in the exhibition, or the government came forward to promote the collective brand of characteristic production areas to promote faster and better development of production areas.

Professional superior thinking leads the development of the industry

  Since the founding of China Toys & Children's Products Association, China Toys and Children's Products Association has gathered industry resources and organized a large number of on-site activities relying on rich exhibition experience to provide exhibitors with a professional display platform, including industry trend release, innovative product display, and brand self-discipline. Activities such as China Tour set up industry benchmarks and lead the development of the industry.

Subdivided categories, one-stop display of the entire industry chain, allowing channel providers to quickly connect

  The centralized display of sub-categories such as wooden exhibition area, plastic exhibition area, plush exhibition area, new technology exhibition area, foreign trade exhibition area of ​​star suppliers, model exhibition area, etc., allows more channel businessmen to find their favorite products in the first time, and makes enterprises participate in the exhibition more effectively Huge improvements.

More reasons for exhibiting:

 Choose CTE China Toy Fair to find international merchants, expand domestic channels, and expand brand influence

1. Reach a new level of internationalization and expand national agent channels
  As a bridgehead for expanding the Chinese and even Asian markets, CTE China Toy Fair attracts the active participation of international institutions and organizations. The international brands exhibited include LEGO, Barbie, Transformers, Chicco, Nerf, Hape, BANDAI and so on.
 
2. The most national brand leaders of production area exhibition groups gather at
  CTE China Toy Fair, gathering Guangdong Chenghai Plastic, Dongguan, Shenzhen Electronics, Fujian Jinjiang Plastic Electronics, Zhejiang Yunhe Wooden, Shandong Plush, Linyi Kindergarten Products, Zhejiang Yongjia, Jiangsu Baoying Amusement Equipment, Ningbo Baby Carts, Car Seats, Pinghu Electric Cars, Hebei Pingxiang, Guangzong Baby Carts, Hubei Hanchuan Carts, Shandong Tengzhou Carts and other exhibition groups. Leading national brands of various categories include Aofei, Longchang, Yingde, Dasheng, Huawei, Bangbao, Wooden Family, Mingda Plastic, Roewe Plastic, Qintaier, Aojieer, Jiabao, and Keer Doll Wait for the gathering.

3. The growth of pre-registered international buyers hits a new high and vigorously expands high-quality suppliers
  CTE China Toy Fair gathers high-quality suppliers, attracting the attention of many overseas buyers. Major toy consumption countries such as the United States, Germany, the United Kingdom, Poland, the Netherlands, Italy, and Spain have increased significantly. International toy dealers, large chains, and e-commerce purchases Giants, including Carrefour, GIFI, El Corte Ingles and other special personnel visit the exhibition every year.

4. The sources of domestic toy agents are more extensive and collectively seize business opportunities
  nationwide, provincial and municipal agents, wholesalers, department stores, hypermarkets, supermarkets, toy monopoly, mother and baby chains, purchasing offices, network channel providers, educational institutions, etc. They have chosen CTE China Toy Fair to find new cooperation opportunities, Beijing Bairong, Shenyang Textile City, Yiwu International Small Commodity City, Shijiazhuang Jinzheng, Linyi Yongxing Toy City, Tengzhou True Love Mall, Guangzhou Wanling, Harbin Toulong Small Commodity Market, Wuhan Hanzheng Street , Taiyuan Jiancaoping, Kunming Luosiwan, Xi'an Daniel and other key national wholesale markets are organized to visit.

5. Preschool education buyers become new highlights.
  The China Preschool Education and Equipment Exhibition in the preschool education supplies industry will not only attract the attention of preschool education supplies agents at all levels, equipment procurement centers in various provinces and cities, but also kindergartens, early education institutions, large shopping malls, and real estate developers. The number of pre-registrations such as parks and parks has also increased very rapidly.

6. Special matchmaking exchange meetings ensure efficient business matchmaking
  Over the years, the association has continuously improved the professional service level of the exhibition, provided customized services for buyers at home and abroad on site, and organized special procurement matchmaking meetings based on channels and categories. Among them, the international buyer matchmaking meeting will launch special sessions for educational toys, amusement equipment, and smart toys, and the domestic buyer matchmaking meeting will launch special sessions for supermarkets, shopping malls, and mother and baby stores.

Find Quality Suppliers and Discover New Ones

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Main Product Categories

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Exhibition Map


 On-site Event

  • CTJPA Innovative Products Gallery
Over 100 shortlisted new products featuring innovation in design, material and function selected from 300 entries in the "China Toy and Juvenile Product Industry Upgrading and Innovative Products Contest" will be on display.
  • Business Matching
Business matching helps global buyers identify and screen potential, export-ready exhibitors based on interested products and specific requirements, which essentially makes sourcing more efficient and convenient.
  • Early Childhood Education Dev-elopment Conference
Trend-driven products to be released in 2023 will be on display. Representatives from major distribution channels, retailers as well as influential media and KOLs are invited to comment on the market potential of the products and take a vote on the products.

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