About SARCDA

SARCDA Trade Exhibitions has been helping grow Exhibitors' businesses for over 55 years!

SARCDA Trade Exhibitions is proud of its position as the largest and only trade exhibition of its kind in the Southern Hemisphere, attracting as many as 600 Exhibitors and 13 000 Trade Buyers annually.

SARCDA's retail trade shows attracts Wholesalers, Importers and Manufacturers, both local and International and provides a professional platform to help grow their businesses. Our Exhibitors are world-class and constantly raise the bar in bringing products of both International flavour and local flair providing our retailers with the latest, trendiest products. Many of our Exhibitors have been exhibiting at SARCDA since it's inception 55 years ago.

SARCDA prides itself in its database of retail trade buyers built up over 55 years. We are constantly using the latest technology to reach our Buyers who have been loyal supporters of SARCDA over the years.

SARCDA Africa 2024
There are many reasons why you should exhibit at SARCDA

SARCDA Trade Exhibitions offer manufacturers, exporters, importers and wholesalers the only platform from which to showcase their products to a captive audience consisting of 6 000 trade visitors.

Huge retails sales & marketing opportunities!

• Trade Buyers will be invited to SARCDA and receive VIP badges to visit the exhibition
• 100% of Exhibitors sign orders
• 96,1% of Exhibitors said SARCDA draws the right buyers, specifiers and decision makers
• 95,2% of Exhibitors make new contacts
• This is great platform to launch products
• This is an opportunity to source and appoint agents or distributors
• Many exhibitors achieve as much as 80% of their annual sales during SARCDA exhibitions, making it an extremely cost-effective exercise for all exhibitors

Online exhibitors' manual

In order to simplify your participation, exhibitors have access to the Exhibitor's manual online, using their unique username and password to login. All forms are completed online - easy, hassle-free completion of service forms.

Dynamic marketing campaign for the trade shows

• Trade invitations sent out to verified trade buyers on the SARCDA database
• Advertising in trade magazines
• Advertising on social media platforms
• Pre-registration of visitors
• Regular Mailers sent to buyers
• Website (fully interactive and user-friendly)
• A mobile app

Representation in the exhibition guide

The Exhibition Guide is used by 97,7% of all visitors for follow-up purposes during and after the exhibition. The Exhibition Guide consists of:

• Alphabetical listing of each exhibitor
• Exhibitor Product Description
• Exhibitor Contact Details
• Exhibitor advertising in the Exhibition Guide
• Floorplans
• Digital version of the Exhibition Guide available for download on the website

Interactive website

The SARCDA website offers our clients immediate, all year-round virtual access to our trade exhibitions. Exhibiting companies have a full webpage dedicated to listing their company products and services, company details such as telephone numbers, email address, website address, logo product images. The website is fully searchable through a company and a product catalogue/directory and the exhibiting company details remains on the website for a year after the exhibition.

A major benefit of the website is direct contact with your market – traders can come on to the site on their own time and their own terms to digest the material.

What Do Our Exhibitors Say?

"It is back to the office after a week of SARCDA Trade Exhibitions and all the buzz that goes with it. We are certainly missing the hum and meeting new buyers and chatting to fellow exhibitors. Thank you to everyone that took time to stop past our stand, it was amazing meeting everyone. Build-up to breakdown, we had a blast!

A new experience with new products and new collaborations. All in all it was just simply the best!

CAVERSHAM TEXTILES