The business of play has evolved – and the most iconic trade show in the business of play is evolving with it. Save the date to join us March 1-4, 2025 in New York City.

DISCOVER. CONNECT. GROW.

Whatever your place in the ecosystem of play — inventor, designer, manufacturer, buyer, distributors, entertainment exec, or beyond — Toy Fair is for you!

Strengthen your business, deepen your current relationships, develop new ones, and discover products and entertainment experiences that will delight, inspire and spark joy at every age, all under one roof in the most vibrant city in the world.

Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.

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ONE EVENT. UNLIMITED POTENTIAL.

With play professionals from around the world and the global press expected to attend in search of the latest and greatest products, Toy Fair 2025 will serve as a worldwide showcase of our industry today and the play experiences of tomorrow.

Autumn in New York means new ways to connect with your audiences, new ways to attract attention of media and buyers, and a host of new ways to achieve your in-year and long-range business goals!

Toy Fair is the perfect time to present your current holiday offerings, host private meetings to preview new products for key buyers and press, or both.

ONE SHOW, COUNTLESS POSSIBILITIES.

Thousands of buyers from key global markets will be seeking their next bestsellers. Will that be your plaything? Exhibit in the fall, show your brand to the world and gain a true competitive advantage.

Top 5 reasons to exhibit at the reimagined Toy Fair 2025:

Gain Press Coverage

1. SHOWCASE YOUR IN-YEAR PRIORITY ITEMS

Taking place in the media capital of the world, Toy Fair has proven to be a must-attend for the global press − from major traditional outlets to top-tier influencers. Toy Fair is perfectly timed for generating toy stories and product exposure for the holidays!

2. LAUNCH INTO 2024

Media visit Toy Fair to report on the hottest trends, latest products, and economic impact of the industry. As an exhibitor, post company and product news and wire distribution services via PR Newswire (additional fee). This crucial resource is checked by reporters before, during, and after Toy Fair

3. GET MORE ON-SITE EXPOSURE

From elaborate influencer activations that tie directly to on-shelf toys and games to being featured in the Toy Association’s must-attend trend presentation and promotional opportunities as TOTY finalists and winners, the opportunities are endless.

4. EXPAND YOUR BUSINESS IQ WITH TOY FAIR UNIVERSITY

Toy Fair offers the most robust education program in the industry to boost business and help companies meet today’s demands head on. With programming taking place over the course of the four-day show, attendees are invited to build a schedule that best suits their goals.

5. ACCELERATE YOUR PARTNERSHIPS

The industry’s entire ecosystem knows that Toy Fair, in the city that never sleeps is THE gathering to widen your network, strengthen relationships, exchange ideas, and get deals done — all while having fun along the way.

WHO EXHIBITS AT TOY FAIR?

In addition to numerous aisles dedicated to a wide variety of play products, exhibitors also have the opportunity to showcase their toys in one of Toy Fair’s dedicated product zones; providing a focused and efficient experience for buyers and media alike.

2025 PRODUCT ZONES INCLUDE:

 

DISCOVER. CONNECT. GROW.

The global toy community gathers at Toy Fair to buy and sell product, pitch and exchange ideas, meet with partners, and so much more.

The toy industry’s annual economic impact globally totals a whopping $104.2 billion… A business sector that big cannot be ignored. If you want to know what’s big in the world of play — or about to be — you need to attend Toy Fair.

Big things are planned for 2023! Join us September 30 to October 3 in New York City.

Big things are planned

WHAT YOU’LL EXPERIENCE

Unlimited sales potential. The industry’s best education. The biggest community in the world of play.

Buyers and Sellers

It’s all here: debut products, bona fide bestsellers, under-the-radar gems, sustainability-focused concepts, social-virtual integrations, and more from exhibitors.

With the industry’s entire ecosystem united in one place, Toy Fair is the year’s best opportunity to meet with current and new partners across the community, spot the hottest new trends, source your customers’ new favorites, and accelerate sales.

 

WHO ATTENDS TOY FAIR?

The global toy community gathers at Toy Fair to buy and sell product, pitch and exchange ideas, meet with partners, and so much more.

Buyers

Discover the latest and greatest innovations to delight your customers across the industry’s most expansive show floor — then take advantage of the robust education program to build your business savvy and find solutions to your toughest challenges, from supply chain issues and market consolidation to the changing face of retail.

Stay Ahead of the Game

Press attend Toy Fair in the media capital of the world in search of the hottest trends, latest products, and industry news. Media from around the globe will cover what is new leading up to the holiday season, spotlight trends for consumers, and much more!

Raw space

Prepare to Launch

Toy Fair is where inspiration lives and is where you can catapult your innovation into the global marketplace.

Creative Factor

Inventors, designers, artists and illustrators are all invited to participate in pitch sessions, attend dedicated education, network in a private lounge, and more. 

Seize the Play

Toy Fair is where you can make major announcements and host “up fronts” or “sizzle” presentations to a massive global media presence. Take advantage in the media capital of the world and use Toy Fair to:

  • Present in-year key content drivers and properties that will see partner products on shelves this holiday season
  • Give a sneak peek of what is to come in 2024 with your content or property announcements
  • Host exclusive showings of 2025 and beyond content behind closed doors

Toy Fair has opportunities for turnkey screening theatre that offers a customized brand experience, high levels of privacy and a superior audio-visual set.

Students

Toy Fair invited undergraduates of various disciplines to gain exposure to all the opportunities the toy and children’s entertainment industry has to offer.

Designed to help students learn more about the industry and think of it as a future career destination, the Student Congress at Toy Fair includes panel discussions and education surrounding careers in the industry, networking, and the opportunity to walk the show floor.

 

STAY AT AN OFFICIAL TOY FAIR HOTEL

When you stay at an official program hotel you are supporting the year-round work of The Toy Association on behalf of our industry. 

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