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卖货和卖品牌有什么不同
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#卖货和卖品牌有什么不同【卖货or卖品牌，这是个问题】
新出的公司成千上万，于ToC来说，当中的重点我们叫“新消费”，于ToB来说，当中的重点我们叫“Saas”。这些公司，跟行业里以前的企业，已经不是一回事儿了。除了“标准化”这个最重要的区别之外，新消费和Saas相较于行业之前的情况，最大的变化是：品牌化。新消费是从过去的“卖货”走向“卖品牌化的产品”。Saas是从过去的“卖项目化的企业服务”走向“卖品牌化的标准软件”。
那么，卖货和卖品牌有什么不同呢？欢迎来聊一聊????
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