Launch Exhibition
Release information
社科院报告：预计2022年潮玩市场规模将达478亿元
2 Last year
2,329
52
0
Comment area
12月24日，中国社会科学院国情调查与大数据研究中心发布《2021中国潮流玩具市场发展报告》，报告指出，潮流玩具属于"惊喜经济"，具有社交、收藏、娱乐等社会属性，正成为新一代年轻人休闲、交流的重要载体，预计2022年潮玩市场规模将达478亿元。
报告显示，1995后出生的女性消费者是潮玩消费的主力军。职业方面，以白领为主，占比54.42%。大部分年轻消费者具有良好的教育背景，追求消费品质，但不盲从广告和营销，量入为出，理性消费。46.78%的消费者认为惊喜感是其购买潮玩盲盒的重要原因，38.95%的消费者认为购买潮玩盲盒是因为有其喜欢的IP。
报告还提醒，除持续提升原创IP打造能力外，还应当警惕"万物皆可盲盒"的商业模式演变成营销概念甚至炒作，避免商家为了吸引消费者，而使用"盲盒"营销手段兜售不合格产品，进而带偏大众对潮流玩具产品本身的客观认知。
来源于：北京商报
Share
Collection
Collected
Give the thumbs-up
Liked
The content is the author's independent opinion, does not represent the position of Matchexpo, and cannot be reproduced without permission
Pages you might like
Haier
Retail Channel
Rum21
FESPA Mexico
An unparalleled celebration where professionals from the printing industry will be able to meet with colleagues and exhibitors to find new approaches in large format digital printing, textile printing, screen printing, sublimation, garment decoration and signage.
Today's topic
Recent content
Fat Brain Toys steps into the realm of children's lit to bring a best-selling book series to life
1 Last year
Unveiling the Hottest Trends in Children, Baby, and Maternity Products at the 134th Canton Fair
1 Last year
California Credit Union Launches Annual Holiday Toy Drive For Los Angeles Boys & Girls Club
1 Last year
People who may be interested
Change it
Z*d
Zhejiang Jiete Smart Technology Co., Ltd
+ Friends
T*s
Tribesigns
+ Friends
L*.
Luxe B Co.
+ Friends
H*d
Hangzhou Bolin Hardware Co., Ltd
+ Friends
用
用*4
+ Friends
Latest information
Matchexporen service number, scan it
Global exhibition registration: add official account
Upload screenshot
Matchexpo is an exhibition community platform for event & fair community in China, serving the essential functions of exhibitions, events, fairs, assisting ticket sales, visitor registration and booth reservation, allowing organizers to create, share, find and participate in activities, creating community space for organizers and exhibitors, finding their partners and helping them expand
Follow official account
Online support
Matchexpo: Event Marketing Platform
International -
Chinese Traditional -
Chinese Simplified
|
Matchpages Web Builder
|
Starify omni-Channel Chatbot
2019-2022。 Matchexpo | Wuhan Matchexpo Technology Co., Ltd. All rights reserved.
鄂ICP备2022017323号
鄂公网安备 42018502006493
鄂ICP备2022017323号
鄂公网安备 42018502006493
Room 03, Floor 3, Building 4, Gezhouba Sun City, No. 40, Gaoxin 4th Road, Donghu New Technology Development Zone, Wuhan