"New Products! Xiya" is a column that provides buyers and exhibitors with a preview of "products of the current exhibition" before the exhibition. The selection range includes: products participating in the SIAL Innovation Competition of the year, exhibits of international pavilions, and self-selected exhibits of the SIAL Xiya Exhibition based on the market preferences of the year. Improve your visit efficiency!

This issue's selection:

Some products participating in the 2023 SIAL Innovation Competition

* The following are non-competition review results,

The final shortlisted and winning products will be officially released before the exhibition

The SIAL Innovation Competition is a weather vane for the innovation and development of the global food and beverage industry. It is open to all exhibitors of the current year free of charge every year.

Every spring, various food and beverage brands including snack foods, beverages, dairy products, health foods, imported foods, pre-prepared foods, convenient and fast-heating foods, grains, oils and condiments, etc., rush to launch new products like bamboo shoots after rain. In the past 23 years, the SIAL Xiya Exhibition has witnessed thousands, even hundreds of thousands of outstanding innovative products!

Among these outstanding ones, there are some who actively participate in the "Innovation Competition" and some who promote it in a low-key manner. In 2023, a year of dual economic recovery and consumption explosion, we sincerely invite everyone to join the innovation competition and let your products compete with the most proud attitude on the outstanding trading platform in the country and even Asia during the golden purchasing season in May!

Registration for the 2023 Innovation Competition will stop on March 31

Official announcement of the results of the competition:

- Selection Award April 17, 2023

- Finalist Award April 24, 2023

- Top 3 Gold, Silver and Bronze Awards May 18, 2023

15:00 SIAL Shanghai First Day

Are you ready?

Preview starts:

Cheese

Company Name: Xiamen Jishiding Food Co., Ltd.

Brand Name: Xiamen Jishiding Food Co., Ltd.

Product Features: This is an afternoon tea dessert that meets the health and nutrition pursuit of young women.

1. Cheese addition ≥ 51%;

2. Eatable fruit particles, satisfying the dual enjoyment of taste and nutrition;

3. Low calories, each piece of calories ≈ 100g apple.

Codex-Coconut Crisp Dark Chocolate-40g/Chocolate Product

Company Name: Codex Chocolate (Suzhou) Co., Ltd.

Brand Name: CODEX

Product Features:

1. Delicious and powerful, high in dietary fiber, real coconut flavor;

2. Crisp and delicious, with a strong sea breeze and coconut flavor;

3. Pure cocoa butter is used, and each fruit is fermented to remove the natural bitterness;

4. After 72 hours of low-temperature grinding, the original cocoa flavor is retained. Ensure that the chocolate is smooth and evenly ordered;

5. Small package, enjoy the wonderful taste with friends.

Cute little kisser can suck jelly

Company Name: Fujian Huida Food Co., Ltd.

Brand name: Meng Xiaoqin

Product features: 0 fat, 5% pulp, 20% juice, an innovative product exclusively for children, and every bite is real pulp.

Get together a table of sesame paste noodles - pepper and sesame on the pole

Company name: Shanghai Fuweixiang Oil Food Co., Ltd.

Brand name: Fuweixiang

Product features: [Special fragrance retention technology] with [national trend style], local flavors and sesame paste fusion, packaging design with vivid and interesting Chinese mahjong elements.

Oolong tea beverage

Company name: Wangpai New Category Enterprise Management Consulting (Shanghai) Co., Ltd.

Brand name: Maiduoweiduo Oolong

Product features: The first Chinese oolong tea made according to international standards at the beginning of its birth, and it also meets the standards of the US FDA and the China Food and Drug Administration. Selected special Fujian Anxi large-leaf oolong, brewed in a large cauldron. Contains more than 400mg/kg of tea polyphenols, which can be used to relieve greasiness in meals. 750ml bottle type, 250ml more than 500ml, to meet the needs of consumers to drink freely.

Godiva Truffle Chocolate Selection Gift Box 15 Pieces

Company Name: Godiva (Shanghai) Food Trading Co., Ltd.

Brand Name: Godiva

Product Features: Each piece is individually packaged, two different flavors of truffle-shaped dark chocolate, full of rich and delicious taste, truffle-shaped milk chocolate, full of sweetness and milky fragrance. The elegant gift box with dazzling gold packaging, chocolate individually packaged, double flavor, good stuff, strong satisfaction, double richness.

Handmade mung bean cake/pastry

Company name: Zhejiang Zhongyiwei Food Co., Ltd.

Brand name: Zhongyiwei

Product features: Traditional handmade pastry, original low-oil, low-sugar, vegetarian taste is more delicate and cool, soft and pleasant, melts in the mouth, and has a light mung bean fragrance.

Hawthorn fruit strips, hawthorn fruit balls, hawthorn fruit slices, hawthorn fruit rolls, hawthorn fruit cakes

Company name: Shandong Hawthorn Tree Ecological Agriculture Co., Ltd.

Brand name: Wulingshan

Product features: For a good hawthorn, we have managed a mountain. 0 pigments, preservatives, mountain spring water makes the hawthorn fruit more fragrant

Weilong Scallion Chicken Biscuits

Company Name: Weilong Food Co., Ltd.

Brand Name: Weilong

Product Features:

1. Selected free-range Luhua chickens from Wenshang, Shandong;

2. 6 hours of chicken soup and dough kneading, with chives directly supplied from the place of origin, and only fresh green onion leaves are used to sprinkle the biscuits;

3. 8% chicken soup and chives are in a golden ratio;

4. The biscuits are crispy and not greasy, and they combine the nutrition of chicken soup with a unique flavor;

5. The classic delicious recipe has been upgraded and has been selling well for 30 years.

Malijia Salite organic whole milk/dairy products

Company name: Beijing Sihai Zhixiang International Trade Co., Ltd.

Brand name: Malijia Salite

Product features:

Malijia Salite, an organic whole milk from the German Alps, uses free-stall feeding box TMR diet, natural grazing for more than 200 days, ecological pasture, and quality milk source. Won the certification of the three major authoritative organizations of the European Union, Germany, and China, and is organic and traceable. Each 100 ml of milk contains 3.5 grams of milk protein and 124 mg of calcium. Aseptic production is safe and healthy, and UHT ultra-high temperature instantaneous sterilization technology is used to ensure the freshness, nutrition, and safety of milk.

Plant beef sticks

Company name: Tianjin Meikang Food Co., Ltd.

Brand name: Zhiyi Foodie

Product features: Independent small packaging, easy to carry. Plant meat made by advanced wet extrusion process: simulates the taste of real meat, non-GMO, 0 trans fatty acids, 0 animal growth hormones, reduces carbon emissions, and contains about 34g of protein per 100g beef stick. Three flavors, spicy (spicy and addictive), black duck (moderately sweet and spicy), barbecue (cumin flavor). Pure plant-based food, reducing carbon emissions, green catering.

Yajia 300g flaxseed nougat

Company name: Huajia Food Co., Ltd., Jinjiang City, Fujian Province

Brand name: Yajia

Product features:

1. Add Canadian golden flaxseed;

2. 0 sucrose added;

3. Unique taste, Q elastic, chewy;

4. Stable production capacity;

5. Taiwanese handmade craftsmanship.

Spicy Sauce Man Gongcai/Coriander/Garlic Beef Sauce

Company Name: Shanghai Wengweng Food Co., Ltd.

Brand Name: Spicy Sauce Man

Product Features: With the development of the "lazy house economy", for young people working hard in urban life, heavy work pressure and commuting time squeeze the normal living space. The increasingly fast pace of life makes many workers have no enough time to go to the market to sell vegetables after get off work, and they have little energy to cook. Compared with the waiting time for takeout delivery and the occasional takeout black workshops, pre-prepared dishes are a better choice for lazy kitchens. Spicy Sauce Man's products are stored at room temperature and can be eaten as soon as they are opened. They not only improve consumers' dining efficiency, but also promote appetite and improve the quality of life. Moreover, the raw and auxiliary ingredients selected for health cater to the "big health concept" advocated by consumers.

Songyun Series - Songzhili Gift Box

Company Name: Beijing Zhenweifang Food Co., Ltd.

Brand Name: Zhenwei

Product Features: In addition to tobacco, alcohol, tea and sugar, it is a high-end gift box to improve the health attributes of the product.

Songzhili Gift Box: The gift box reproduces the elegant floral patterns of the Song Dynasty court paintings, and the orange ribbon is playful and exquisite, with unique ingenuity. 6 kinds of high-quality nuts + 3 kinds of dried fruits are carefully selected and full. 4 kinds of exquisite small desserts, full of milk fragrance, crispy taste, paired with the sweet and mellow Qiongfang Yulu (Gongmei white tea), with exquisite imperial tea cups.

Protein bars, protein sauce

Company name: Guangzhou Huanchao Technology Co., Ltd.

Brand name: GRENADE

Product features: GRENADE protein bars contain more than 30% protein, low in sugar and carbon, and can be used as a fitness meal replacement and energy supplement.