The recent Omega and Swatch are out of the circle! Its 11 co-branded quartz watches were sold offline, causing a worldwide carnival. Unfortunately, due to the control of the epidemic in mainland China, the original plan for offline sales on March 26 can only be changed to an online lottery. There is no clear explanation for the method and time of the lottery.

As someone who can have a huge impact on the reputation of Omega and the Omega brand, I see neat queues waiting at Swatch stores across the country, much like a neat crop of leeks. Helpless, after lining up in the country for so long, I was still lonely. This move was called "large-scale monkey playing scene" by well-known domestic watch sellers.

In recent years, many industries have been negatively affected by the COVID-19 pandemic. The overall financial market performance is also very bleak. This also makes more and more people have the idea of making quick money. Seeing that the market prices of some brands in the watch industry continue to skyrocket, they will naturally take action. One price a day, one table for a suite, can this prevent people from taking action? There is naturally a capitalist manipulator, and there are many watch sellers, media, and brands touting each other. This game of drumming and spreading flowers seems to have been played hundreds of years ago, and it is still a familiar flavor.

Speaking of the electronic watch co-branded by Swatch and Omega, for friends who play Swiss mechanical watches on a daily basis, this kind of watch with a public price of about 2,000 yuan is basically impossible to read, and it is basically impossible to wear it after buying it. In essence, this is an electronic watch with a plastic shell, the texture is not as good as an ordinary steel watch, and it is not very valuable except for taking pictures.

Let’s talk about joint names. In recent years, there have been many cross-border joint names between major brands. The annual watch selection of our "Pointer Speed" column will also specially select the best joint watch of the year. Last year, it was awarded to a Carrera chronograph jointly launched by TAG Heuer and Porsche. Therefore, to say that Omega and Swatch jointly innovate, it is actually impossible to talk about. To talk about the essence of the design, it can only be said that it is a bit interesting. In essence, it is still a Swatch plastic electronic watch.

Of course, if it is only about 2,000 yuan, it is not too expensive for friends who are generally concerned about watches and clocks, and the average office worker gritted his teeth. However, based on the principle of "wearing without frying", we do not recommend that you buy this watch, mainly because the overall practicability of this watch is very low. Just like the original positioning of the Swatch brand, it is the "second watch", which means that there are not many opportunities to wear this watch, and it is more likely to encounter situations where it can be worn on few occasions.

But then again. The first time you can grab it, and then post it on social media, may be the greatest value.