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顾家家居官宣欧阳娜娜成为品牌大使,一起携手续写青年态度
9 months ago
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近日,顾家家居正式官宣欧阳娜娜成为品牌大使。家居行业头部品牌的顾家家居,撞上身为青年大提琴演奏家的鬼马少女,会迸发出怎样的火花?

顾家家居官宣欧阳娜娜成为品牌大使.jpg

始终聚焦于当下作为消费主力军的青年群体的顾家家居,拥有多年品牌积淀的沉稳与年轻向上的品牌形象,塑造出如今顾家焕新向上又年轻积极的品牌形象。而作为00后的鬼马少女欧阳娜娜,既有着追赶时尚潮流、不停向上的勇气,同时也是一位出色的青年大提琴演奏家。在她身上,可以同时看到年轻活泼的朝气和对演奏最深沉的热爱,正是这与顾家家居无比契合的特质,促成了这次合作,追求年轻化的品牌携手年轻的灵魂,共同拥抱多元生活,"玩"出品牌新感觉,开启了顾家家居与青年群体更加高效紧密的链接。

事实上,从2020年顾家开启年轻化战略以来,以"向往的生活在顾家"为主题,已经开展了一系列有策略、有节奏的整合营销创新。通过邀请明星、KOL、达人携手打造"生活方式观察员"IP,开展音乐节等年轻人喜闻乐见的活动以及百位达人加盟顾家生活方式观察员等方式,赋予了品牌全新印象,并逐步靠近消费者的日常生活。此次携手新生代青年力量——欧阳娜娜,也是希望启迪更多对向往生活的思考,一同拥抱娜YOUNG纯粹的向往生活,不设上限,打造出更多与消费者契合的向往空间,尽情享受生活的乐趣。

消息来源:顾家家居

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