According to the Tmall New Life Research Institute, the search volume of the "anti-aging" keyword of Tmall 618 this year jumped five times compared with last year, and the number of people who placed orders after 1995 exceeded 85 for the first time, including three times more than that of last year. In the overall demand for beauty, functional skin care has grown rapidly, especially in anti-aging. In this highly competitive golden track, Guangzhou Baiyun Darong Fine Chemical Co., Ltd., a leading oem facial mask enterprise in the industry, understands consumer demand and introduces anti-aging facial masks.

Nowadays, facial masks have become the most popular category for consumers to taste, and various forms of facial masks have emerged one after another. However, most facial mask products still tend to be traditional. The homogeneity of facial mask products is serious and the substitutability is high. It is difficult for facial mask enterprises or brands to survive without innovation. In addition, consumer research also shows that more than 93% of consumers are willing to buy innovative types of facial masks. Popular innovative facial masks such as liquid membrane separation masks, secondary polishing masks, and waterless masks have won the favor of more than half of consumers. It can be seen that innovation will be an important opportunity for market expansion and price upgrading of facial mask brands.