On September 13, 2022, professional sunscreen brand ANESSA officially announced its new brand spokesperson Xiao Zhan. At the same time, the brand new product of ANESSA, the Huanguang bottle, also appeared in the advertising blockbuster together with the spokesperson Xiao Zhan. This cooperation aims to allow more people to realize their desire to enjoy the sun freely without fear of the sun.

Whether as an actor or a singer, Xiao Zhan sets himself high standards, with a sincere heart and fearless challenges. It coincides with the brand purpose of ANESSA's fine-drilling technology research and development, not only innovative steps, but also striving to create opportunities for more people to enjoy the sun freely. This time ANESSA chose to cooperate with Xiao Zhan because of the fit of the spirits of the two. In the future, the two parties will act as pioneers to jointly open up new ideas for sun protection and jointly create a new era of skin nourishing and sun protection.

The ANESSA glowing bottle, which appeared together with Xiao Zhan, has been reported by various media since the core technology concept was exposed. It is the brand's new work this year. ANESSA revitalizing bottle is equipped with the brand's first "SUN DUAL CARE™ light energy double-effect care technology", which successfully achieves "transformation of ultraviolet rays that are originally harmful to the skin into 'beautiful skin light'", "backlight sunscreen, nourishing skin with light", subversive The industry's recognition of the existing sunscreen concept is a milestone product innovation of Shiseido Group.

The cooperation between ANESSA and Xiao Zhan aims to bring new vitality to the brand, pass on the sun protection concept of "backlight sunscreen, nourish skin with light" to more people, encourage and support consumers to pursue their dreams bravely, not be afraid of the road ahead, and rejuvenate. Light shines.