When it comes to silk scarves, it has to be mentioned that Hermès - the top brand of French culture, and the unique theme design is that Hermès has become a beacon that leads the brand forward. High-end silk scarf brands in the domestic market, such as Wanshili, Shanghai Story, Weaver, and Rui Feixiang, all have the same selling point - combining traditional Chinese cultural elements with a strong oriental atmosphere and modern fashion. At present, the domestic silk scarf market presents a few large enterprises leading, many small manufacturers follow the status quo, the lack of a clear theme design style is one of the important reasons for the development of silk scarf brand stagnation. Establishing a correct design concept, grasping the market law and trend, and strengthening the personalized design style are the most important ways to develop the brand.

Diverse channels

In recent years, in addition to the traditional direct sales, distribution, consignment sales, joint sales and other models, the "Internet +" model such as live streaming with goods has become more and more favored by buyers and sellers, which reduces intermediate links and brings new development space to the silk scarf industry. The appropriate use of the sales model suitable for the enterprise itself can effectively improve marketing efficiency, expand customer coverage, achieve economies of scale and reduce marketing costs.

Whether it is a trendy style, a branding challenge or the choice of diversified channel sales are closely related to the hard core power of the enterprise, the appropriate choice of the right method, guided by the needs of consumers is the long-term development of the enterprise. As a professional flagship exhibition of hat scarf gloves and popular apparel industry in the world, the 5th Shanghai International Hat Scarf Glove & Clothing Accessories Exhibition 2022 will join hands with Haohao Apparel, Sihai Apparel, Yuxuan Yang Silk, Hangzhou Moshanghua, Yazhi Apparel, Yishi Apparel, Barium Apparel, Lutai Textile, Siya Scarf, Changxing Qianxun and Xinjingyue Apparel From March 16 to 18, many other silk scarf enterprises performed a comprehensive business festival such as channel expansion, brand cooperation, negotiation and procurement, commercial promotion for brand enterprises, designers, e-commerce, distributors, import and export traders, retailers and OEM OEM foundries and other related fields at the Shanghai World Expo Exhibition and Convention Center, helping the industry to create a new pattern of dual-cycle industry at home and abroad.