MINNEAPOLIS, Oct. 3, 2023 /PRNewswire/ -- Target Corporation (NYSE: TGT) is kicking off the holiday toy shopping season by offering thousands of affordable, trendy toys and games under $25 across its broad assortment, making it the one-stop toy destination for every family and budget this holiday season.
The retailer is also unveiling its most affordable Bullseye's Top Toys list ever and new exclusives through collaborations with beloved brands Disney and FAO Schwarz. The debut of a new, immersive 360° shoppable experience on Target.com will give both kids and gift-givers a fun way to shop and virtually interact with the Top Toys list and other toy brands.
"We know affordability is top of mind for many of our guests as we head into the holiday season, and we're committed to delivering exceptional value as they make plans to celebrate with friends and family," said Jill Sando, executive vice president and chief merchandising officer, Target. "With our most affordable Top Toys list yet, thousands of toys and games under $25, an exclusive Disney100 Retro Reimagined Collection, an only-at-Target FAO Schwarz assortment, and so much more, we're ready to deliver the kind of experience that makes shopping at Target special. And with our industry-leading same-day fulfillment services — including Starbucks Drive Up — we're making it easier than ever to cross everyone off your shopping list."
Target's most affordable Top Toys list
Bullseye's Top Toys list returns this October, featuring the season's 58 most anticipated holiday toys from guest-favorite brands like Disney, Star Wars™, FAO Schwarz, LEGO, Hot Wheels, Barbie and many more, plus toys and games across the broader assortment from highly anticipated fall theatrical releases "PAW Patrol: The Mighty Movie," "Trolls 3: Band Together" and Disney's "Wish." Starting at just $7.99, and with nearly half only available at Target, the curated assortment is designed to spark joy for parents and children of all ages, fitting a variety of budgets. A full list of Bullseye's Top Toys is included below.
Bullseye's Top Toys of 2023
Top Toys under $25
Hands-on fun
Action-packed
Favorite characters
Top houses and hangouts
Lego favorites
Techtastic toys
Best buddies
Introducing the Disney100 Retro Reimagined collection
In celebration of Disney's 100th anniversary, Target is launching an exclusive, limited-time collection of retro Disney toys and other products reimagined for today and updated with contemporary color palettes. The Disney100 Retro Reimagined collection includes more than 100 items spanning toys, apparel, accessories, home, entertainment and seasonal décor, with more than half under $25. It features beloved characters from Disney, Pixar, Marvel and Star Wars. Highlights include the Disney Holiday Belle Doll, Pixar Buzz Lightyear and Woody Celebration 2-Pack and new Funko Pop! Target exclusives, including Disney's Mickey Mouse and Star Wars Boba Fett. Coming to stores and Target.com Nov. 5, with select items available for preorder now, the Retro Reimagined collection brings together nostalgic, timeless classics and new-wave products designed to usher in Disney's next century.
New collections from iconic toy brand FAO Schwarz
Last year, Target announced a multiyear partnership with iconic toy brand FAO Schwarz, making FAO Schwarz toys available exclusively at Target stores, Target.com and FAO store locations. New this year, Target is bringing guests an exclusive FAO Schwarz assortment that includes nearly 140 items co-designed with Target's team, with most items under $25. This year's FAO Schwarz assortment, available now, includes new collections for preschool to ages 14+, from makeup kits and design sets to pretend play and classics, such as the FAO Schwarz Ultimate Dollhouse, FAO Schwarz Pottery Wheel All-In-One Studio and FAO Schwarz Giant 69" Dance-On Piano Mat.
360° shoppable experiences and more for joyful one-stop shopping
This year, Target is bringing more fun and holiday magic to toy shopping with its first immersive, all-toy digital experience. For many guests, the shopping experience starts at home, regardless of where it is completed. With this in mind, Target has created a 360° shoppable experience to make toy discovery easier and more joyful. The experience allows guests to explore a virtual room full of Bullseye's Top Toys and sought-after brands like Barbie and Play-Doh.
Target guests can shop thousands of additional toys and games in stores or online, with the flexibility and convenience of Target's free, fast Order Pickup and Drive Up services — no designated pickup time or membership required. Guests also can receive personalized, same-day delivery through Shipt and get items delivered right to their doorstep in as soon as an hour. As always, Target RedCard holders enjoy 5% off their purchases all season long. Guests can save throughout the holiday season by joining Target Circle, the retailer's free-to-join loyalty program. During Target Circle Week October 1-7, Target Circle members can save even more on thousands of toys, with this special deal: Spend $50 on toys and save $10, or spend $100 on toys and save $25.
Miscellaneous
Statements in this release regarding Target's holiday season plans are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause Target's results to differ materially. The most important risks and uncertainties are described in Item 1A of Target's Form 10-K for the fiscal year ended January 28, 2023. Forward-looking statements speak only as of the date they are made, and Target does not undertake any obligation to update any forward-looking statement.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week.
SOURCE Target Corporation