AUSTIN, Minn., Oct. 17, 2023 /PRNewswire/ -- The maker of the iconic HERB-OX^® bouillon brand is proud to announce the long-awaited launch of its newest product innovation: the HERB-OX^® Cold Water Dissolve Chicken Bouillon and HERB-OX^® Cold Water Dissolve Beef Bouillon. These groundbreaking products are the only cold-water dissolvable options on the market and revolutionize the way we cook soups, stews, gravies, and more, offering unparalleled convenience and flavor.

For decades, bouillon has been an essential ingredient in kitchens worldwide, adding flavor depth and richness to a wide variety of dishes. Just like homemade stocks and broths, HERB-OX^® bouillon products are made of real meat and real dried herbs. However, unlike stock and broths, bouillon offers the advantages of a long shelf life, easy storage, no waste and the ability to manage concentration of flavor.

The makers of the HERB-OX^® brand have gone a step further to make their newest products even more convenient. Forget the need to boil water; the new Cold Water Dissolve Chicken Bouillon and Beef Bouillon can be used in place of traditional bouillon options. 

"We have always been dedicated to delighting our customers with superior taste and convenience," said Meghan Baumann, HERB-OX^® brand manager. "With our Cold Water Dissolve Chicken Bouillon and Beef Bouillon, we are proud to offer a one-of-a-kind product that addresses the most sought-after feature from consumers. Our revolutionary bouillon eliminates the need to boil water, saving valuable time while ensuring that home cooks have maximum control over flavor."

HERB-OX^® Cold Water Dissolve Chicken Bouillon and HERB-OX^® Cold Water Dissolve Beef Bouillon are now available at retailers nationwide for an MSPR of $3.75 per 3.5-ounce jar. 

About Hormel Foods — Inspired People. Inspired Food.^™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, Skippy^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe.