New hot spot and new track Shenzhen Toy Fair leads the industry to change

The 35th International Toys and Educational Products (Shenzhen) Exhibition, the 14th International Baby Carriage and Maternal and Child Products (Shenzhen) Exhibition, and the 2023 International Authorized and Derivatives (Shenzhen) Exhibition (collectively referred to as " Shenzhen Toys Fair " ) will It will be held at the same time in Shenzhen World Convention and Exhibition Center (Baoan District) from April 7-9, 2023. At that time, the synergistic effect of the three exhibitions will be brought into play, leading the industry through the trough and opening up a new pattern .

A powerful engine for industry development

As a leading exhibition in the industry, Shenzhen Toy Fair has been recognized and supported by many brand exhibitors and professional audiences for more than 30 years. It is a grand event that toy people cannot miss. Every year, there are many activities such as business matchmaking, new product releases, industry hotspot highlights, innovative technology exchanges and other activities at the exhibition, which fully demonstrate the vitality of the industry.

The last exhibition held in August 2022 attracted 1,326 exhibitors and 50,437 professional visitors. Some ToC media represented by Tencent Parenting, Yingming Talk and "Building Blocks Circle" joined in, accelerating the detonation of market hotspots! Semi-perspective building blocks, mortise and tenon building blocks, cotton dolls and other products are hot out of the circle; retro style and national trend style are also attracting attention.

Access to the new scene of toy sales

In addition to the rotation of category trends and continuous innovation of product themes, the biggest change in the current toy industry lies in the diversified development of sales scenarios. Toys have become an important drainage product or profit growth point in many industries. Shenzhen Toys Fair focuses on developing cross-border buyer resources. In the past, boutique chain stores, convenience stores, chain restaurants, and boutiques represented by MINISO, Meiyijia, Fufusili Bookstore, Three Squirrels, China Eastern Airlines, and TAL Future Group Professional buyers from bookstores, educational institutions, gift channels, leisure snack brands and other fields were all present, adding a new track to toy sales.

Categories of Crossover Buyers Attending the Conference in 2022 (Top Ten)

Although the global economic environment is complex and severe in 2023, toy consumption often has a "lipstick effect". After the outbreak of the new crown pneumonia epidemic, global toy consumption has risen against the trend . Shenzhen Toy Fair will, as always, continue to provide the industry with a broader platform, richer business opportunities and more thoughtful services to help the industry move forward steadily!

2023 Shenzhen Toy Fair Concurrent Meeting

Range of exhibition

Pavilion location

Partner media

Floor plan