Ensuring the highest level of trade visitors – both in quality and quantity – a high impact advertising campaign runs continually in Professional Builder and Professional Heating & Plumbing Installer Magazines.

Our new website is designed to create an easy user experience – from finding their nearest venue, to seeing what exhibitors and deals are available as well as travel information to plan their trip. The ‘WHY VISIT’ page gives an insight into what it’s like to visit one of our shows.

As standard, not only does each exhibitor’s logo feature on our website along with their profile, we use our social media platforms to individually promote their presence, both in the lead up to the show and on the day. We encourage exhibitors to provide us with extra information about their deals, offers and plans for the show, allowing us to promote them further.

To reach as many potential visitors as possible we also promote the show as a whole both organically and via boosted posts. This is done regionally to suit each venue, as is our email marketing. Multiple newsletters are sent to showcase our extensive range of offerings including our discount voucher booklet and aim to remind our audience of the upcoming show near to them.

In 2022 we introduced our exclusive trade show competition in partnership with ElexShow – ‘Crack The Code’. Exhibitors have the opportunity to get involved with our scavenger hunt style competition, that encourages visitors to explore their stand. This leads to extra exposure online as well as at the show.