The "Greater Bay Area Autumn and Winter Food and Beverage Procurement Festival", a food and beverage trade procurement event initiated by SIAL (Shenzhen) to help food and beverage people to more efficiently expand the market and grasp business opportunities, will be officially launched on March 22, 2023. By then, food and beverage group exhibitors from all over the country and even the world will participate in the Greater Bay Area Food and Beverage Festival. SIAL (Shenzhen) will organize large buyer groups and professional audiences to participate, promote the trade circulation between buyers and sellers, and reach trade cooperation orders.

In 2022, the "Online New Year's Goods Procurement Festival" created by SIAL Xiya Exhibition received positive feedback from enterprises in the Jilin exhibition group: "Each enterprise sold nearly one million yuan, and the feedback from the enterprises was that they did not expect the effect to be so good. Some enterprises that failed to participate came to ask when the next event would be held. I hope that more such events can be held in the future."

Based on the experience of the "Online New Year's Goods Procurement Festival" and the positive feedback from exhibitors, SIAL Xiya Exhibition (Shenzhen) will more comprehensively create the "Greater Bay Area Autumn and Winter Food and Beverage Procurement Festival", and recommend selected major buyers to SIAL Xiya Exhibition (Shenzhen) exhibitors online before the exhibition and offline during the exhibition to facilitate procurement negotiations and order generation.

Helping food and beverage companies seize the Greater Bay Area consumer market in advance

In an industry with high-frequency product innovation and iteration, it is crucial for food and beverage people to have a keen grasp of consumption trends and accurate layout of the channel market.
On the one hand, the new food and beverage products launched in the first half of the year need to continue their popularity and expand sales channels, and the "holiday economy" consumption peak in the second half of the year is also approaching. The food and beverage industry is ushering in the golden period of food and beverage consumption, which is also a critical period for food and beverage companies to sprint for annual sales performance.

The launch of the Greater Bay Area Autumn and Winter Food and Beverage Purchasing Festival is timely, "connecting the past and the future", which can effectively help companies to plan ahead, explore new products, prepare for sales, and seize the opportunity of the food and beverage explosion in the second half of 2023.

On the other hand, the Greater Bay Area covers South China internally and radiates globally externally. Its market potential is self-evident. The Greater Bay Area Autumn and Winter Food and Beverage Purchasing Festival can be said to have the "geographical advantage", thereby effectively empowering food and beverage practitioners to seize the food and beverage high ground in the Greater Bay Area.

It is worth mentioning that it is represented by activities such as the Greater Bay Area Autumn and Winter Food and Purchasing Festival, which drives the high -quality development of the food and beverage industry and will also become a powerful pusher of the national "rural revitalization" strategy.

Help food and beverage people seize the prime time of food and beverage marketing in the second half of 2023

Since entering China 23 years ago, SIAL has always been committed to building a global food and beverage trade platform for exhibitors and professionals through continuous innovation, and through its SIAL World Food Industry Summit, SIAL Innovation Competition, SIAL International summits and events such as the International Gold Award help food and beverage companies expand markets, build national brands recognized domestically and internationally, and achieve dual circulation and high-quality development.

Take the 2022 SIAL Online New Year Shopping Festival as an example. During this period, a total of 1,000+ food and beverage companies and 2,428 products were deeply involved. In the 4-hour exclusive exhibition promotion session for exhibitors, 21 exhibitors introduced more than 100 new products, which achieved great results. Significantly.

This Greater Bay Area Autumn and Winter Food and Beverage Purchasing Festival will be based on the exhibits in the 9 major themed exhibition areas of SIAL Exhibition (Shenzhen) and the 50W+ specially invited buyers of SIAL Exhibition. It will select 5W accurate buyers in the Greater Bay Area to provide food and beverage services. Exhibitors and buyers provide online + offline business docking services to help food and drink people seize the prime time for food and beverage marketing in the second half of 2023.

SIAL International Food Exhibition (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center in Futian from August 28 to 30, 2023. The exhibition area will reach 35,000 square meters and is expected to attract 1,000+ exhibitors and more than 30,000 professionals from around the world. During the same period, events and activities such as the SIAL World Food Industry Summit, SIAL Innovation Competition, and SIAL West Asia International Gold Award will also be held.

There is no doubt that SIAL Exhibition (Shenzhen) will become the first choice trading platform for food and beverage companies to quickly open up the Greater Bay Area market and connect to global positions.

The Greater Bay Area Autumn and Winter Food and Beverage Purchasing Festival sincerely invites food and beverage exhibitors from all over the country to organize groups to participate in the exhibition. Buyers are also welcome to inquire about on-site business docking. For details, please look forward to March 22, SIAL West Asia Exhibition official website, "Greater Bay Area Autumn and Winter Food and Beverage Shopping Festival”!