"We all have to be careful at night
because every time we look up
there is a star,
falling into our eyes"
--Dagu, 8 years old, Mianyang, Sichuan
--"Many people
like to throw their worries into the river
and they become stones"
--Hanhan, 9 years old, Huaiyuan, Anhui
These spiritual poems all come from children in mountain villages.
Simple language, the power to strike the soul.
Children who love to write poetry will shine; children who love to write poetry in the mountains will shine like the stars on the top of the mountain.
Nongfu Spring has joined hands with China UnionPay to launch more than 100 million bottles of poetry bottles, so that the talents of children in the mountains can be seen by more people, and pay attention to the Chinese poetry education of left-behind children in rural areas.
A bottle of water, a poem. A poem, a dream.
In the 24 children's poems, there is a child's imaginative insight into all things in nature; running in the fields, a gust of wind, a tree, can lead to the perception of the world:
There are left-behind children who rely on and miss their parents, fathers who only come home once a year, and mothers who leave home just after the Chinese New Year:
And the innocent kindness of children:
There are more than 10 million left-behind children in China. Behind the data is the current situation of serious lack of family affection in the lives of left-behind children. This time, the public welfare project cooperation with China UnionPay hopes to spread the content of poetry more widely through the bottle, so that the children's innocence and talent can go out of the mountains, into the public's vision, and be seen by more people.
Scan the code on the bottle to listen to the children in the mountains reading poetry, or go to UnionPay Cloud QuickPass to make donations. Nongfu Spring has also set up a display of poetry bottles in major supermarkets across the country, and continued the public welfare form of "UnionPay Poetry POS Machine" in some supermarkets. You can spend one yuan to buy a poem on a special physical POS machine, and the money will be donated by China UnionPay to the China Soong Ching Ling Foundation. Support rural children's art and language literacy courses.
In the cross-border cooperation of the bottle, Nongfu Spring has a unique adherence to emotional resonance and design aesthetics. We hope to convey emotions and humanistic care through the bottle, or amplify the voice of the group that needs to speak out.
In 2017, Nongfu Spring joined hands with NetEase Cloud Music to select 30 wonderful music reviews that touched the heart and launched a limited edition "Music Review Bottle". Music is like drinking water, people know whether it is cold or warm, and it reflects the inner expression and emotions of young people.
In 2018, we launched the "Forbidden City Bottle" in cooperation with the Palace Museum Cultural Service Center. We try to interpret the inner world of ancient emperors and generals as "people" from the perspective of ordinary people, including the hesitation of persisting in dreams, the loneliness of hard work, and even the disputes and contradictions between couples, which resonate with the current state of life.
In 2019, we launched the Spring Festival "Auspicious New Year Edition" bottle, with cheerful and festive pictures and thoughtful copywriting, "transferring" traditional folk culture to the bottle.
In 2020, "Restart of the Extreme Sea Listening to Thunder" was launched. For the third year, Nongfu Spring collaborated with "Grave Robbers' Chronicles" to launch customized sports cap mineral water, and launched a total of 8 bottle types for rice fans in the Restart collaboration and Rice Festival collaboration.
Saint-Exupéry said: "All adults were once children, although many people have forgotten."
Nongfu Spring believes that words are the most powerful medium. These children raised on the yellow land use their pens to write the simplest but most powerful emotions of human beings. Let us read poems for children and protect the budding glimmer of art.
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