We have always said in the past that China's mom-and-pop store channel is characterized by China's state of channel development and market share. With the development of the times, the market pattern of mother and baby stores has undergone many significant changes, and CBME has witnessed the development and changes of major brands in the industry after 22 years in the industry. At present, the penetration rate of the entire milk powder industry is very high, and its development is also tending to be high-end and segmented. With the increasingly strict regulation of national policies and the gradual maturation of the development of the category, milk powder has become a core consumer spending category. 2021 CBME maternal and child channel research report shows that the proportion of milk powder category in chain enterprises is 50%-60%, and the monolithic stores increased to 70%-80% after the epidemic, which fully illustrates the pivotal influence of the milk powder industry in the maternal and child channel.

CBME-pregnancy, baby and child omni-channel trade service platform, the exchange and sharing of many industry players, to discuss the opportunities and challenges facing the industry.

CBME 2024

Exhibition time: July 17-19, 2024

Venue: China National Convention & Exhibition Center (Shanghai), No. 333 Songze Avenue, Qingpu District, Shanghai, China.

Organizer: Informa markets

Hotline: 182 2134 7866 Lina